Your Daily Phil

It’s over, officially

Posted by lozenp on February 19, 2008

stone.jpgWith an early morning (at least here in America) press conference in Japan, Toshiba has put an end to the next generation disc format war. The company issued a press release today stating it would “no longer develop, manufacture and market HD DVD players and recorders.”

Production will begin to wind down immediately, and Toshiba aims to be out of the business by the end of March.

“We carefully assessed the long-term impact of continuing the so-called ‘next-generation format war’ and concluded that a swift decision will best help the market develop,” said Atsutoshi Nishida, President and CEO of Toshiba Corporation. “While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality.”

Nishida went on to say at a press conference following the announcement (read a recap on Engadget HD) that Toshiba has “No plans at all” at this time to support Blu-Ray or any other optical next generation format. The company will still support standard DVD and remain a member of the DVD Forum.

The announcement completes a cycle that was really put in motion back in January with Warner Bros. announcement that it was dropping it’s dual-format stance and moving to Blu-Ray exclusivity. Other smaller studios made announcements in the wake of Warner’s, and then within the span of two days earlier this month Netflix, Best Buy and Wal Mart all announced they would be moving toward Blu-Ray exclusivity in one form or another.

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One Response to “It’s over, officially”

  1. Rich said

    Rumor has it a blu-ray player is coming out for the 360 this spring. Get ready.

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