Your Daily Phil

Toshiba waving the white flag on HD DVD?

Posted by lozenp on February 14, 2008

Rumors are flying today that not only is HD DVD’s main technology partner Toshiba prepping a Blu Ray player, but now, according to a report in the Hollywood Insider, Toshiba may be readying to wave the white flag on HD DVD entirely.

After giving the standard “we believe HD DVD is the best thing for consumers” line, Jodi Sally, Vice President of Marketing for Toshiba America Consumer Products had this to say about the Netflix and Best Buy announcements: “Given the market developments in the past month, Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players.”

Certainly not a surrender, but far from a vote of confidence as well. The report also says that “reliable sources in the industry” have said that Toshiba could make the announcement to drop the format in the coming weeks.

Toshiba’s defection would indeed be the final blow. While Microsoft has not made any announcements, the tech giant would not be able to carry the format by itself with no CE company to produce players.

Other reports in recent weeks have hinted that the final remaining studios on the HD DVD side – Paramount and Universal – are ready with announcements of their own but holding on due to the fact that they either have promo deals already in place or a pile of HD DVDs on hand that they want to unload.

Now that I’ve had time to get used to it, I’m excited at the prospect of one format going forward. I’ll be even more excited if it means that retailers will be slashing prices on HD DVDs in an effort to eliminate stock. I could stand to have some $10 HD DVDs.

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